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Ryan Paton & Aaron Morris

Iceland boss' warning over 'worrying' new trend, as food prices continue to rise

A supermarket boss appeared on Good Morning Britain this week, to urge Britons not to take part in a 'worrying' new trend which he feels has been caused through rising inflation.

Appearing as a guest on the ITV news programme, Iceland's Managing Director, Richard Walker, spoke to Ed Balls and Susanna Reid about problems facing the UK over the ever-rising cost of living crisis. Mr Walker said that soaring food costs have created a rise in cases of shoplifting, with aggressive incidents across Iceland stores also becoming more frequent.

Speaking on GMB, he said: "I get the serious incident reports every week of aggressive behaviour that goes on in our stores and unfortunately it is going up because people are struggling." The Liverpool Echo reports that Susanna was taken back by the worrying rise, and began to quiz Richard on how supermarket staff deal with shoplifters directly.

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