The boss of Iceland has told of the ongoing impact of the cost of living crisis on the supermarket’s customers.
Richard Walker, managing director of the chain, spoke of shoppers being forced to abandon items at the till because they found they couldn’t afford them. The CEO also said that instances of shoplifting are increasing as people struggle to scrape together enough cash to feed themselves and their families, The Mirror reports.
Appearing on the BBC’s Sunday with Laura Kuenssberg, Mr Walker said: “Some of [our customers] are really struggling. They were struggling before this cost of living crisis - now you can only think as bills are going up.”
