The boss at budget chain Iceland has called on Tories to raise Universal Credit, describing Liz Truss's priorities as "odd".
Addressing a fringe event at the Conservative Party Conference, director Richard Walker - who has been outspoken on the struggles his customers face - said he was puzzled by tax cuts for the rich coupled with a lack of support for those on low incomes.
The government resisted calls to increase benefit support to help with the rising cost of living, while unveiling huge tax cuts for the highest earners and scrapping caps on bankers' bonuses.