The Indian premium ice cream market is shifting from indulgence to wellness and functional nutrition, sparking a debate on whether future growth will stem from reduced calories or improved ingredient quality. Dr Suhas B. Shetty, Founder & CEO of Iceberg Organic Ice Creams, feels that customers are looking more closely at labels, sourcing, and transparency. This offers a chance for clean-label and certified organic items to establish a unique market position.
During an interview with The Economic Times Digital, Shetty reveals his thoughts on trust's equal footing with taste, Iceberg's approach to market competition, the difficulties in scaling an organic-focused enterprise, and the company's strategy for building a Rs 100-crore premium dessert brand through methodical expansion and fostering lasting customer relationships. Edited excerpts.
