'Shrinkflation' - snacks getting smaller but prices getting bigger - has once again struck, with ice cream buyers receiving less for their cookie dough as companies increase their prices and reduce pack sizes, The Mirror reports. Brands such as Haagen-Dazs, Ben and Jerry's, Magnum and Kelly's have all seen their products rise in price.
A tub of the "irresistible flavours" of "luxury" Haagen-Dazs ice cream is now 40ml smaller, yet costs £1.15 more. £4 is how much you'll be set back for a 500ml tub of Ben and Jerry's that is now 35ml smaller, and costs £5.
A box of four Magnums used to be £3, yet now you can get a box of three for the same price. A one-litre tub of Kelly's soft scoop ice cream once cost £2.99, but is now £1.10 more expensive and 5ml smaller.
