Ice cream lovers are getting less for their cookie dough as brands reduce pack sizes and hike prices.
The frozen treat is the latest household item hit by “shrinkflation” – where snacks get smaller but prices get bigger.
Tubs of luxury brand Haagen-Dazs are now 40ml smaller than they used to be but cost an extra £1.15. And a 500ml tub of Ben and Jerry’s once priced at £4 is now 35ml smaller and costs £5.
