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The Independent UK
The Independent UK
National
Kelvin Chan

IBM pulls ads from Elon Musk's X after report says they appeared next to antisemitic posts

Copyright 2023 The Associated Press. All rights reserved

IBM has stopped advertising on social media platform X after a report said its ads were appearing alongside material praising Adolf Hitler and Nazis — a fresh setback as the site formerly known as Twitter tries to win back big brands and their ad dollars.

The U.S. tech company made the decision after a report Thursday by the liberal advocacy group Media Matters said ads from IBM, Apple, Oracle, NBCUniversal's Bravo network and Comcast were placed next to antisemitic material on X.

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