In advance of the 2024 IBC Show, Sept. 13-16 at the RAI Amsterdam, TV Tech spoke with Eric Ott, CEO of Mediaproxy, who will be exhibiting at Stand 5.D72 in the show's Content Everywhere Zone.
TV Tech: Why did you choose to exhibit in the Content Everywhere Zone this year?
Eric Ott: The Content Everywhere zone has become central to our key competences. The IBC halls are well-structured to provide customers and vendors with zones of interest. A lot of our partners are also in the hall, providing everyone with a kind of symbiosis platform. It’s also physically located in a central spot, making it easier for customers to get to meetings. The ‘Content Everywhere’ label also resonates with what we are providing to the industry as our technology has become very versatile, providing tools across a wide range of formats.
