In advance of the 2024 IBC Show, Sept. 13-16 at the RAI Amsterdam, TV Tech spoke with
Rick Young, senior vice president and head of global products for LTN, who will be exhibiting in Stand 5.A76 in the show's "Content Everywhere" Zone.
TV Tech: Why did you choose to exhibit in the Content Everywhere Zone this year?
Rick Young: LTN sees the Content Everywhere Zone as the heartbeat of the show. The Content Everywhere Zone aligns with our vision to give media companies more control over their content distribution. LTN is empowering media companies to transition to an IP-based distribution model. The zone spotlights the very latest emerging technologies for multi-platform delivery, OTT, and the monetization of content. We are looking forward to showcasing how LTN technology is powering high-quality live events and customized streaming experiences at scale.
There are also several engaging panels and seminars that take place in this zone, encompassing a range of key themes and topics. LTN is looking forward to being involved in some of these panels at the show. This includes our panel with IMAX, where we will discuss our live event versioning solution LTN Arc and its role in bringing the biggest live events — including the Paris Olympics opening ceremony — to select theaters across the US and around the world.
TVT: What will you be highlighting at your exhibit?
RY: In addition to the panels LTN will be involved in, visitors to our stand (#5.A76) will discover a range of innovative solutions that drive cost-efficient linear channel creation and live event customization at scale through IP distribution. This will include hands-on demos to spotlight how LTN workflows give media companies greater control over their content.
