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TV Tech
TV Tech
George Winslow

IAS Expands YouTube Shorts Measurement Capabilities

YouTube Shorts IAS
YouTube Shorts.

NEW YORK—The media measurement platform Integral Ad Science has expanded its measurement capabilities on YouTube and is now offering its brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite.

YouTube Shorts is one of the most popular short-form video platforms in the world and is growing rapidly, with more than 2 billion users and over 70 billion views daily. But as the platform has become more popular, it has also faced increased threats–ad fraud and suspect clicks–  that have made some marketers wary of spending their ad dollars there.

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