STERLING, Va. — As LIV Golf attempts to reimagine itself for the future, one aspect of the league that appears to be part of the plan going forward is the team format that was part of the business model from the beginning.
Given the struggles to attract ownership, the difficulty in branding some of the teams and their places, the ridicule that came with some of the team names and the lack of impact the team structure has generally had since LIV’s inception, that focus seems surprising.
