It's not going to happen overnight - but Ian Murray can sense a disconnect between Raith Rovers and their fans beginning to heal.
The former Hibs captain took charge of the Kirkcaldy club in the summer after a promising spell at Airdrie, where he came painfully close to sealing promotion from League One to the Championship where he now manages. Pushing as close to the top of the second tier is an obvious objective, but building bridges previously burned almost to the point of no return is just as big.
Raith were criticised from pillar to post in January when they signed David Goodwillie from Clyde, who was ruled to have raped a woman in civil court in 2017. Fans turned away and they took fire from all angles, and Murray admits the state of play between club and fans was bigger than he thought. But through a range of initiatives, he's hoping to bring back those who had initially turned away as the club looks to correct its wrongs.