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TV Tech

George Winslow

IAB: U.S. Podcasting Ad Revenue to Hit $4B in 2025

Image of microphone and podcast

NEW YORK—Despite a economic headwinds and cutbacks in podcasting efforts by some media companies, podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB’s "U.S. Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections" study.

The seventh annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (PwC), found that 2022 podcasting ad revenue was up 26% year over year to 1.8 billion. The report also predicts that revenues will more than double by 2025 to $4 billion.

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