NEW YORK—After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022 according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2022,” conducted by PwC.
Between 2021 and 2022, internet advertising revenues grew 10.8% year-over-year (YoY) totaling $209.7 billion, and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1%, followed by Q2 at 11.8%, resulting in ad revenues for the first half of the year surpassing $100 billion for the first time. Revenues, however, slowed in Q3 (8.4%) and Q4 (4.4%) as the economy began to cool.
