NEW YORK—IAB has released its annual report, “State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem,” which reveals substantial operational and financial adjustments being undertaken by the digital ecosystem as it moves towards a privacy-by-design architecture.
The study, conducted by IAB in partnership with BWG Strategy, surveyed over 500 advertising and data experts at brands, agencies, and publishers. The study found that the move to Privacy-by-Design, which refers to efforts to integrate privacy into the design of products, services and systems, is prompting substantial operational and financial adjustments being undertaken by the digital ecosystem.
