“I wouldn’t be surprised if the guitar moves in a digital direction where it doesn’t have strings”: How Ola Strandberg went from midlife crisis to revolutionizing headless guitars –and what he thinks could be next

Strandberg Boden Essential on a concrete floor.

2007 was a milestone year for tech and music. Apple unveiled the first iPhone and Facebook was launched, opening the era of smartphones and social media. The music world experienced a similar phenomenon – it just didn’t know it at the time.

Ola Strandberg had just completed work on his passion project: building his first electric guitar. It was his first step towards launching his eponymous brand, which has revolutionized instrument design with a radical approach to the six-string that places physical health at the top of its priorities.