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The Guardian - UK
The Guardian - UK
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Gary Nunn

I worked in charities for years – here’s how I make sure my money is going to a good cause, not Captain Tom’s family

Naomi Campbell Gary Nunn Tom Moore Celeste Barber
Captain Sir Tom Moore in 2020.
Captain Sir Tom Moore in 2020. Photograph: Neil Hall/EPA

This year hasn’t been great for charity foundations fronted by British celebrities. As we head into the Christmas season and think about supporting others with donations to nonprofit organisations, it might be worth reflecting on the lessons we’ve learned along the way.

In 2024 the charities of two very different household names, Captain Sir Tom Moore and the model Naomi Campbell, fell into disrepute. In both cases, the organisations’ founders – members of Moore’s family, and Campbell herself – allegedly used charitable capital for personal gain.

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