Sony has just launched a range of new audio products under a completely new banner coined simply “ULT” — the ultimate, it considers, in audio immersion.
ULT isn’t just in the name, either. You’ll find the branding has its own button on all of Sony’s new wireless speakers and headphones, allowing you to pump up the sound level and bass several degrees for crisper, truer sound immersion depending on the genre coming through the speakers.
