From red labels to yellow stickers, there are numerous ways for people to get their weekly shopping for a reduced price. And any discount is helpful at the moment with food inflation still at more than nine percent after soaring last year.
On top of red labels, which signify that an item is on offer, Big Four supermarket Sainsbury's have started using larger 'special offer' tags in some branches to draw customers towards cost-cut products. The store also offers reduced items, which brandish a yellow sticker and can save you some cash on items that are nearing their best-before or use-by date.
With that in mind, Birmingham Live journalist David Bentley wanted to see how much a bargain shop at the popular store could get him. His experiment ended up with a security alert over chicken and an unexpected row over baked beans.
