There are a lot of gimmicks out there at the moment, especially within the realm of personal audio tech. I'm fine with people craving spatial audio if that's their particular flavour of coffee, but I draw the line at the (in my opinion) superfluous deployment of head tracking from a new pair of wireless headphones. I'm all for different modes of noise cancelling, but bass-boosting buttons? Give me a break.
Auracast, though, feels like the real deal to me, and as a transformative tech it seems like the sort of thing that could have a legacy that goes far beyond the rather personal use of spatial audio, say. It's a tired old cliché, but this time it could well be justified: Auracast may be a genuine game-changer.
