Standing in a hotel lobby with a group of journalists, I’m dressed for the trail in my hiking boots with a waterproof jacket on hand in preparation for the unpredictable weather here in the Lake District. We perform all the typical checks before a hike – water bottle, sunscreen, insect repellent – then we all get on our phones.
We’re here learning all about the AllTrails+ app and, despite the San Francisco-based company entering its 14th year, it’s all a bit new to me. Over the years, I’ve become accustomed to it popping up at the top of my search results when I’m looking up a route, and I’ve used it to find out the length of a hike or try to locate a trailhead. But as for using it to navigate? I’m afraid I’ve been putting it off.
