I just went hands-on with Meta's newest lineup of smart glasses, and one thing is immediately clear: the company is ready to move beyond borrowed brand power.
While the second-generation Ray-Ban Meta glasses started at $379, Meta’s latest collection drops the Ray-Ban (and Oakley) badges entirely. Instead, Meta collaborated directly with parent company EssilorLuxottica on a line officially called Meta Glasses and brought the starting price down to a more palatable $299.