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Evening Standard

Business

Lucy Tobin

‘I went from ASOS’s first social media hire to running my own influencer agency’

Asos United States Bangkok

SEEN Connects founder Sedge Beswick
(Picture: SEEN Connects)

When Sedge Beswick started at ASOS in 2012, the social team consisted of one person -- her. By the time she left four years later, she headed up a team of 32, having launched ASOS’s first influencer programme.

That launched the careers of influencers including Freddie Harrel and Leonie Hanne - but Beswick then left to start her own influencer marketing agency, SEEN Connects, which has now grown to a £20 million-a-year turnover business working with thousands of influencers and celebrities including Lewis Capaldi, Tom Daley, Roberto Carlos, Myleene Klass, Jack Whitehall and Kurupt FM. Here, she reveals that working in the ‘new’ tech industries can still involve battling age-old discrimination.

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