I've always had an affinity for Kiko Milano. As a wide-eyed beauty assistant, it was the first beauty brand to ever take me on a press trip—and it wasn’t the average press trip. I was flown to Milan (business class, naturally) for a whirlwind 48 hours of Michelin-starred meals, four-poster hotel suites, private chauffeurs and more makeup than I could fit in my suitcase.
While wonderful, it felt ever so slightly at odds with the brand's accessible price point. Here was a brand selling £10 lipsticks and £15 foundations, sashaying around with the prestige and opulence of a luxury heritage fashion house.
