When I slipped on the Apple Vision Pro for the first time, I was sitting in the middle of a cafe with immersive filmmaker Charlotte Mikkelborg. But within seconds, I was no longer in a cafe; I was transported to the Arctic.
The landscape stretched out before me, the wind howled around my ears, and I was blinking away snowflakes that seemed to blow into my eyes. That’s when I realized that immersive storytelling isn’t just a cool tech demo any more – it’s the next frontier in how we experience entertainment.
