It isn’t easy to break into the running shoe market. It’s an area that’s already saturated with excellent options from well-established brands with huge research and marketing budgets, and a customer base that tends to stay loyal to brands they've used in the past.
There are relatively recent success stories like Hoka and On, who have both broken through to become major running brands with innovative designs. Both brands used visually striking shoes to stand out on the market too, and that’s a playbook that R.A.D seems to have adopted with its first dedicated running shoe.
