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The Guardian - UK
The Guardian - UK
Technology
Jasper Jolly

I was paid to write fake Google reviews – then my ‘bosses’ tried to scam me

A composite of 'share details of your experience' boxes laid over a map
A fraud consultant says there has seen a big increase in the volume of online scams in the last six or seven years. Composite: Guardian Design

The holiday flat near(ish) the Roman ruins of Pompeii was “disgusting”, and smelled of “a mix of dampness and sewage”, according to one reviewer on Google Maps. I never visited, but I gave it five stars.

I did the same for a DoubleTree by Hilton hotel across the River Thames, an Ibis budget hotel in east London that is part of the Accor group, a central Travelodge and the nearby Hyatt Place – some of the best-known hotel brands in the world. Scattered in there were requests for reviews for hostels and B&Bs in Genova, Naples, Maastricht, Krakow and Brussels. For a few days I had a new job: writing fake reviews on Google Maps in exchange for cryptocurrency.

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