Months before she entered the Love Island villa, the content creator Yasmin Hadlow promised viewers of her online videos that they could “catch flights and get paid mid-air”. All they had to do, she said, was send her a direct message with the word “freedom”.
The 23-year-old is among several influencers and celebrities, including the former Geordie Shore star Vicky Pattison, working for PlanNet Marketing, which recruits people to work as independent travel agents with a separate US business, InteleTravel.