Every small business owner has a horror story to tell you of the early days, when nothing was going quite right, and even when it was it would soon go wrong. Oliver Ackermann, founder of Death By Audio pedals, can relate. He, too, has grasped defeat from the jaws of victory.
His story goes back to the beginnings of the NYC-based guitar effects pedal company, when word of mouth and email was the best way to reach out to new customers, and his reputation was getting around. He had some high-profile clients, not that he knew it at the time.
