During the first few months of the pandemic, 35-year-old Kodye Elyse started sharing what she describes as “normal mum lockdown content” on TikTok.
“It was a fun, innocent way to pass the time with the kids,” says Elyse, an LA-based makeup artist. “I didn’t really have any followers on the app, so I didn’t think twice about posting videos of my children.” This was until one of Elyse’s videos suddenly went viral, and what ensued prompted her to permanently wipe her children off the internet.
