William Reeve is what he terms a “classic accidental landlord”. The serial entrepreneur didn’t intend to rent out his flat in central London, but had to give it up soon after gaining his first rung on the property ladder. “I got married while I was there and, much as I thought it was the perfect place, it turns out that some compromise was required,” he says.
Instead of keeping it as a pied-à-terre, the flat now offers Reeve an insight into the needs of his customers at online platform Goodlord, which is designed to help lettings agents, landlords and tenants slash the admin time spent on renting.
