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Tom’s Guide
Tom’s Guide
Technology
Tom Pritchard

I want to be excited about Apple Intelligence — but this makes it impossible

Apple Intelligence logo on iPhone.

If you’ve seen any of the commercials for the iPhone 16  this year, then you’ll be abundantly aware that Apple Intelligence is one of the main focuses of this year's devices. Apple seemingly got caught out by AI’s rise in popularity, and Apple Intelligence represents its chance to catch up to the likes of Google and Microsoft by jumping onto the same bandwagon.

Apple has been incredibly forceful with pushing Apple Intelligence on the iPhone 16, to the point where you could be forgiven for forgetting that all four new models have various other upgrades that people can enjoy such as the Camera Control button, or fancy new camera lenses. And that's a problem, considering Apple Intelligence is only available to beta testers at the moment — and even then a few of the previously announced features aren't anywhere to be found

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