The Winter Olympic Games in Milano-Cortina are well underway, an understandably huge event not just for those interested in winter sports but for everyone else in the world, with millions watching from around the globe.
This creates the perfect marketing opportunity for companies to introduce new tech and concepts, and no one has gone quite as hard in 2026 as Nike, which timed the relaunch of its outdoor sub-brand, All Conditions Gear (or ACG for short), to coincide with the massive sporting event.
