As much as we all like to think we’re above the Instagram algorithm, sometimes – just sometimes – it serves up an ad for a product that’s just that’s too good to resist.
Zima Dental must have spent a small fortune on Instagram-based advertising this past year because my feed has been absolutely dominated by two very different healthcare ads: one for an overpriced hair pomade (I see through your lies, influencers) and another for the Zima Dental Pod – supposedly the world's first ultrasonic oral appliance cleaner.
