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The Independent UK
The Independent UK
Louise Whitbread

I’ve tried everything from The Ordinary’s sister skincare brand Niod – here’s what to buy

While The Ordinary is well known for its affordable price tags, Niod sits in the luxury skincare sector, with products ranging from £24 to £75 - (Louise Whitbread/The Independent)

Non-invasive options in dermal science, more commonly known as Niod, is a luxury skincare brand best known for being The Ordinary’s chicer, older sister. The two brands are both owned by the parent company Deciem. The Ordinary is known for its buzzy, affordable hits while Niod often flies under the radar.

Typically, this is due to a portfolio of products with pretty complex names, complete with acronyms and terminology you don’t often see on the packaging of serums, moisturisers or face masks. However, I would argue Niod is one of the beauty world’s best-kept secrets, with sophisticated formulas, high-performing products and great results.

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