
Inevitably for a phone launched in the year 2025, the Galaxy S25 Plus and S25 go all in on artificial intelligence. This year’s Samsung Unpacked was front-loaded with excited talk of new AI advances, promising that the phone in your pocket can be your personal concierge: shaping your schedule with a morning briefing, summarising your day at bedtime, and on hand to offer help and guidance at any point in between.
The Galaxy S25 Plus and S25 are the standard-tier phones in the Galaxy S-series, sitting beneath the top-of-the-range Galaxy S25 Ultra. Besides their size – one is a dainty 6.2in and the other 6.7in – both phones are essentially identical in terms of features and performance. The larger phone gets a bigger battery, but the larger display offsets any serious difference in battery life. They’re phones for people with big or small pockets.