As I write, there’s a window on my laptop screen that is providing a live view of a stampede. It’s logging the numbers of people joining the social network Bluesky. At the moment, the number of registered users is 20.5 million. By the time you read this there will be more than 30 million of them, judging by the rate that people are currently joining.
The proximate cause of it is the role that Elon Musk, owner of X (née Twitter), played in the election of Donald Trump, when a significant proportion of the platform’s 200 million-plus users realised that they’d been had – that they had, in effect, been useful idiots for Musk on his path to the centre of political power.
