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Louder
Louder
Entertainment
Henry Yates

"I've heard it's responsible for a whole generation being conceived": The epic story of rock's ultimate aphrodisiac anthem

Bad Company circa 1974.

It was the end of 1969 and Paul Rodgers was a long way from home. While chart success still eluded the Free vocalist and his band at this point, their reputation on the UK blues circuit had been enough to earn a string of dates on the American West Coast supporting Blind Faith.

One particular afternoon the band had pitched up at a sun-dappled hippie commune outside San Francisco where Rodgers, still in his teens and more familiar with the industrial smog of his native Middlesbrough, felt the muse strike.

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