Adam Wood, Renault’s UK managing director, refers to the “Trojan horse” effect of the Renault 5 and Renault 4: two cars that have won over the elusive private buyer in much of Europe, out-selling Tesla and simultaneously introducing EVs to an entirely new audience.
“It looks right, it appeals to the heart and the head, and it is priced right, which is part of the success story,” Wood explained at the launch of the third car in the French marque’s electrified reimagining of iconic models.
