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What Hi-Fi?
What Hi-Fi?
Technology
Becky Roberts

I’ve covered 9 Black Fridays and my advice to you is: don't ignore former favourites

Black friday.

As I approach my tenth Black Friday, I find myself pondering the likelihood of a first decent discount on our favourite premium wireless earbuds (the Sony WF-1000XM5 earbuds dropped by ‘only’ £20 last Prime Day); an unprecedented low price for the popular (also Award-winning) LG C3 OLED TV; and perhaps even a first-ever deal on the recently launched, five-star Bose QuietComfort Ultra headphones and earbuds. After all, it’s the sales event that will most likely see the latest and greatest consumer electronics products shed a few pounds or dollars, and this kind of kit is always among the big sellers in consumer electronics. Like it or not, Black Friday is the best time of the year to shop for pretty much anything – even newly launched stuff.

You might be set on owning one of these latest and greatest products (a What Hi-Fi? Award 2023 winner, perhaps!) and be waiting for the official Black Friday sale to pounce on whatever discount is offered on it, in which case, go for it! Any discount will be welcome, furthering its already excellent value, and you’ll own a current class leader in the market. Don’t let me put you off for one moment.

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