Prime Video has quietly doubled the amount of advertising it shows paying customers. According to AdWeek, the initial ad load of two to three and a half minutes of ads per hour is now sitting at four to six minutes.
I'm not surprised: Amazon told investors last year that it'd be ramping up the volume of ads, and introducing new ways to annoy you when you pause or browse. But as one of the subscribers who'll be seeing these ads, I'm really not sure if I'll stay and pay for a service that's getting worse, and that I expect will continue to get worse.
