Spend any time around the latest big-name devices, and it is easy to find yourself staring at four-figure prices as if they are somehow reasonable. Apple’s current iPhone 17 Pro and Pro Max line starts from $1,099, while Samsung’s Galaxy S26 Ultra starts at $1,299, and even the "flagship killers" from OnePlus have crept up to $899 for the OnePlus 15.
Against that backdrop, the Nubia Z80 Ultra landing at $799 suddenly feels less like an awkward question aimed at the rest of the market.
