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Marie Claire
Marie Claire
Lifestyle
Ally Head

I've Been Testing the Viral Loop Earplugs for Four Months - and Now Can't Imagine Life Without Them

Loop TikTok
Loop Experience 2 headphones.

Loop Earplugs have gone seriously viral in recent months, taking over many a TikTok feed.

The brand retails in more than 150 countries and has sold over 15 million products since it launched in 2016. And, with rumours the earplugs are worn by superstars spanning Taylor Swift, Katy Perry, and Ariana Grande, and McLaren athletes Lando Norris and Oscar Piastri, you can see why.

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