Apple is convinced that anyone holding on to an iPhone from four or five years ago doesn't know what they're missing with the latest iPhone 15 models. So it's set up a site to illustrate all the advances the best iPhones have made during the last olympiad in an effort to convince owners of older devices that there's no time like the present to upgrade.
My colleague Tom Pritchard took Apple's iPhone upgrade site out for a spin. And his verdict is that the Reasons to Upgrade page can be helpful in laying out the many improvements to phones since 2020, even if Apple's stated reasons for upgrading aren't always convincing. Think of the Reasons to Upgrade page as another set of data in the decision-making process about when you should buy a new iPhone.
