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TechRadar
TechRadar
Lance Ulanoff

I've been getting life advice from 'Snoop Dogg' AI, and man is he one smart dude, who is 100% not real

Snoop Dogg.

Snoop Dogg reminded me the other day  to "keep it real, homie," and that I "gotta learn to chill, ya dig?" He also recommended on more than one occasion that I "light one up" ("wink-wink").  To be clear, it wasn't the real Snoop Dogg, just an uncanny AI recreation of him inside Instagam's direct messaging system.

Back in September of last year, Meta announced that it was rolling out nearly 30 AI personas on Instagram featuring personalities like Snoop Dogg, Kendall Jenner, and Mr. Beast. Since then, though, I'd heard little about it and hadn't seen the promised Avatars (they look like the stars but do not feature their names) anywhere on the social media platform.

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