As we ease into a new year, the wellness noise is louder than ever. While there has always been some pressure to overhaul your life in January, it never used to be as intense as it is now and we have the wellness and self development boom to thank for that.
Though new year TikTok trends like the full personal rebrand or 75 Hard might seem maddeningly ridiculous, they’re the the product of an industry now estimated to be worth trillions, an industry that intersects with health, beauty, food, fashion and even politics.
