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Technology
Stephen Warwick

I used to work at the Apple store, here are 5 things you should never buy there

iPhone 14 Pro Apple Store

While Apple stores might be grand bastions of incredible architecture, cantilevered mezzanines, and soaring glass panels, they are not the place to be if you want to actually save money on anything you buy. 

Notoriously stingy, but arguably fair, Apple’s retail prices almost never change throughout the course of the year, and if they do change, they very rarely go down. Apple doesn’t hold discounts or sales, except for the Black Friday weekend, and even then it only offers gift cards to supplement full-price purchases. I should know, because I worked there. The reason for this is that, as a customer, you’d quite rightly be miffed to find the Mac/iPad/Apple Watch you bought three weeks ago is now 15% cheaper at the same shop, the downside is you’ll never see a discount in an Apple Store. 

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