Families are across the country are facing difficult times as the cost of living crisis continues to rumble on. Rising energy bills, worsened by Russia's invasion of Ukraine, has left millions desperate to find ways to save money.
Consumer experts at Martin Lewis' MoneySavingExpert site suggest a pretty simple trick to make savings during your weekly shop: crouch down in supermarket aisles and you apparently will find cheaper, own brand items. This is because supermarkets tend to put the most expensive items within the customer's eyeline.
The cheaper products are therefore tucked away on the bottom shelf. To see if this shopping hack could make a substantial difference when it comes to saving money, reporter Harry Ingham from our sister website Hull Live decided to put the theory to the test during a shop at Asda - here's how he got on:
