A new fast food chain made famous on YouTube has expanded into Wales. Based out of Swansea's Village Hotel, the MrBeast brand has launched in partnership with the venue to bring the taste of America across the country.
But not everyone is aware of who the internet phenomenon behind it is - Jimmy Donaldson, known by his online persona MrBeast, is an American Youtuber racking over 92 million subscribers with his viral videos and challenges. In 2020, he announced a burger chain restaurant in the US which has now expanded into the UK with the help of Virtual Dining Concepts.
Through the use of 'ghost kitchens', the chain uses pre-existing pubs and kitchens across the country. Having recently opened in Swansea and Cardiff, the concept isn't really a restaurant at all and the experience reflects that.