Every night, I fall asleep watching cozy baking videos – my TikTok is filled with endless inspiration, from pecan pie to apple tart. But if you ask any online baking fanatic, they'll tell you one trend is standing out amongst the crowd.
Nordic Ware's autumn-themed cake molds have become a viral sensation, with pumpkin and apple-shaped pans capturing the hearts of viewers across the globe. The apple loaf that started it all has over 22 million views and 4 million likes. It was created by Julieta Taytt in her at-home bakery, Dairy Mail Club, using a Nordic Ware tin and clever food dye to create bright apples with green leaves – it looks more like art than dessert.
